Monday, April 21, 2014

Stanley Hainsworth at PC Wednesday evening


The amazing Stanley Hainsworth, principal of Tether, Seattle (and x-VP, Global CD of Starbucks) will speak at Portfolio Center Wednesday evening April 23rd 6:30pm. 
 
Here's an AdAge article about him: http://tinyurl.com/ouuavt2 

Here's a link to Tether

All are welcome, free of charge.

Sunday, April 20, 2014

KDS feedback

Buffi Auguero of KDS provided feedback based on the photos you took last Wednesday (which I cropped and color corrected)

Auten:
• Love this one! Orange tie reads as Halloween - when contrasted with the black ties; try grey or a different color. Also try adjusting the ties at the top so they don't leave that weird "cat ear" look at the top.

• Tie on front of envelope should be larger if we want that to read as a tuxedo.

Cabral:
• Love the RSVP card and the style in general; type arrangements need tweaking so they won't look so busy. The illustrative elements are great.

Fore:
• Interior elements/fonts are great; make cover fonts consistent with these. Notepad area seems too dark if that area is to be written on.

Li:
• Love the imaginative/creative approach here but not sure if it fits the demographic. Feels too adolescent in tone.


Parkos:
• Cover is great but there is a disconnect between the cover and interior design. Can the pop-up photo become an illustration that ties in with the graphic elements on the cover more?

Thursday, April 3, 2014

Typesetting vs. what you do on the computer

Adapting text to multiple formats
David Kudler has advice for those who input text originally, plus some ideas about how to fix text with extra returns, etc.