BRAND VALUES: start here

Sincere

  Down to earth

  Honest

  Wholesome

  Cheerful

Competent

  Reliable

  Intelligent

  Successful

Sophisticated

  Upper class

  Charming

Rugged

  Outdoorsy

  Tough

Exciting

  Daring

  Spirited

  Imaginative

  Up to date

- per Aaker, 1997

   AIGA's new data on salaries for Graphic Designers

What do you think about this information? What do you think about the way it is presented?

Icon of the Avant Garde

Depero Futurista: Depero's famous book in fascimile form

A glimpse at the masterpiece, and an interesting piece of marketing in its own right. How would you promote this book?

 The Skeptics Guide to Low Fidelity Prototyping