Thursday, January 26, 2017

BRAND VALUES: start here


Sincere

  Down to earth

  Honest

  Wholesome

  Cheerful

Competent

  Reliable

  Intelligent

  Successful

Sophisticated

  Upper class

  Charming

Rugged

  Outdoorsy

  Tough

Exciting

  Daring

  Spirited

  Imaginative

  Up to date

- per Aaker, 1997

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